How can you find out whether your investment on the Net has paid off? Is it possible to measure in USD or Euro? Is the only way to ask yourselves, does my website look good?
There is a simple way to measure one important parameter. It can be done by you or your internet service provider: How many visitors does your website achive?
One of the largest computer and business magasines in Norway, Kapital Data, is ranging the most visited websites in Norway on a monthly basis. ViaNett is providing 18 sites on the list. That is no coinsidence. Many suppliers are laying wheight on design and look. That is something, but does anyone find the site?
Content
You have to have a content that is interesting for those you want to reach. If you're not giving information that is interesting, nobody wants to use your websolution. And if the user does not know your domain, like for instance vianett.com, he has to find you another way.
Search
If you don't know what you're looking for, you have to go to a website like Yahoo.com. If a company is registered, you are probably able to find it in a category, if you know the category. It could be a business area or a product group. If you don't find it, you will have to search in the text. The results are delivered by a search engine. It could be Google or Fast or another.
The problem is: Does this search engine have information about your website? If not, you will not be found!
Solution
The solution is to choose a system for your site, that automaticly let the search engines find ALL information on your site. If you choose ViaNett E-Commerce and/or ViaNett Publishing, this is the case. And most other systems don't have this function buildt in.
What will this do to the traffic? If you don't have a content, you don't get visitors on your site. But if you have the content, you will off course have to market your website? What if this function is buildt in? All the interesting information is located by the search engines? You figure out how much cheaper your marketing will become. Than take a look at our prices.
And then,.......... contact us!
This is the link to "Webtoppen" in Kapital Data in Norway: hegnar.no. (The site is norwegian)